Two interesting articles in the Smart Business Strategies (SBS) this month.

One about getting Belgium to the 10% online ad spend level by 2010. The IAB (Internet Advertising Bureau) in Belgium has recently launched a campaign to get the online ad spend up to 10% by 2010. Good job from Alain Heureux, but ... only 10?

Another article a bit further on talks about the declining impact of commercials, namely TV-commercials. SBS quotes research from the UK that more and more consumers try to avoid commercials, namely television commercials. Other research indicates that 65% of americans males use their digital tv recoders specifically to zap through ads.

Isn't it time someone woke up and smelled the coffee?

The average lifecyle of a CMO

23.2 months. That's how long a CMO (Chief Marketing officer) tends to survive in a company. That is less than 2 years... doesn't seem long at all does it? More on that here.

If you're a CMO, you might want to go read BtoB's take on how to survive: Be indispensable. Increase financial focus. Be willing to experiment.