One of the Belgian online "media centrals" recently presented a new concept of theirs at one of our IDM meetings: dayparting. It's kind of a prime-time concept for online advertising. Whereas before you just bought X number of banner impressions, you now buy specific timeslots online (just like for TV and radio advertising). They have split the working day into 5 "advertising time slots", each corresponding to specific social behaviors. Read my full article about it on the Toink site.

Amigos, we have a problem. Or rather, our political parties have a problem. On my long and winding way to work, full of traffic jams today, I came across numerous billboards trying to get me to vote for this or that party. And do you know which is the only one I remember? The "Vlaams Blok"! And why? Because they use the KISS (keep it simple and stupid) principle. I recall three things there: the party name, the slogan ("Veilig Vlaanderen") and a (blonde) woman giving the V-sign ... which means 'victory', but is a nice analogy with 'Veilig Vlaanderen', notice the V's. No names of people to vote for, no long and complicated slogans. I've seen dozens of other signs of other parties next to the road, but I can't remember any of them. They ask me to vote for people I never even heard of, throwing names at me, and some small party logos I don't have the time to read when I drive by… this is worrying! It just doesn't work! Someone get those people a decent marketeer!

Marketing minds unite! I've joined the Toink team as a guest editor. Toink is a site for ' independently bouncing marketing thoughts'. If you want to read my marketing thoughts there, go and have a look. Just make sure to find your way back here. ;-)

The Visual Zone has been updated with some new pictures of my latest ski trip (sorry, but these are password protected), so if you really want to see them, and you're not in my nexus of friends, you'll need to request access to the site by mailing me.