Amigos, we have a problem. Or rather, our political parties have a problem. On my long and winding way to work, full of traffic jams today, I came across numerous billboards trying to get me to vote for this or that party. And do you know which is the only one I remember? The "Vlaams Blok"! And why? Because they use the KISS (keep it simple and stupid) principle. I recall three things there: the party name, the slogan ("Veilig Vlaanderen") and a (blonde) woman giving the V-sign ... which means 'victory', but is a nice analogy with 'Veilig Vlaanderen', notice the V's. No names of people to vote for, no long and complicated slogans. I've seen dozens of other signs of other parties next to the road, but I can't remember any of them. They ask me to vote for people I never even heard of, throwing names at me, and some small party logos I don't have the time to read when I drive by… this is worrying! It just doesn't work! Someone get those people a decent marketeer!